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Introduction - Start Here
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Section 1: Planning Your Business
In the first section, Planning Your Business, you will learn how to find your customers, how to create a value proposition (a product that customers want) and how to build a business model around it. You will also learn how to use your startup to test your business model quickly and cheaply, and how to make necessary changes.
- 1.0 Introduction – An idea is not a business
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Exercise 1: Think problems, not solutions
- 1.1 Meet your customer
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Exercise 2: Problem brainstorming
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Exercise 3: Find your first customers
- Case study: Enervalis
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Exercise 4: Online research
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Exercise 5: Pick your problem
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Exercise 6: Is your problem validated?
- 1.2 From idea to solution
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Exercise 7: Mind maps
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Exercise 8: Creating a customer profile
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Exercise 9: Ranking customer problems
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Exercise 10: Creating a value map
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Exercise 11: Ranking value propositions
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Exercise 12: Finding fit
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1.3 What’s a business model
- DELIVERABLE: no. 1 – Letter of intent (LOI) or softer letter of support
- 1.4 Types of business models
- 1.5 Make your own business model
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Exercise 13: Make your own business model
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Case study: Tecnoturbines
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DELIVERABLE: no 2 – Business Model Canvas
- 1.6 Test your business model
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Exercise 14: Creating a hypothesis
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Exercise 15: Creating experiments
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Exercise 16: Create your MVP
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Exercise 17: Pivot or proceed?
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Case study: EOLOS
- 1.7 From startup to business
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DELIVERABLE: no. 3 – Competitive landscape
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Section 2: FUNDING Your Business
In the second section, Funding Your Business, you’ll learn how to test your startup like an investor. You’ll also better understand how venture capital works.
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2.0 Introduction
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2.1 Opportunity assessment
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Exercise 18: How an investor sees your startup
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2.2 Road test your startup
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Exercise 19: Road test your startup
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DELIVERABLES: no. 4 – Go-to-market strategy
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2.3 Exploring funding options
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Case study: Skeleton Technologies
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2.4 Setting up your business
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DELIVERABLES: no. 5 – Roadmap
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Section 3: PRESENTING Your Business
In the third section, Presenting Your Business, you’ll learn how to present your startup to investors and customers.
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3.0 Introduction
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3.1 Telling stories
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3.2 How to pitch to investors
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Exercise 20: The elevator pitch
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Case study: Hygen
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3.3 The pitch deck
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DELIVERABLES: no. 6 – Pitchdeck
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3.4 Putting it all together
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Resources
Finally, the Resources section at the end contains a glossary and reading list to help you on your journey from an idea to a profitable business.
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Glossary
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Further reading
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Primer Demo Day
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Presentations from Demo Day
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Free
