• Introduction - Start Here
  • Section 1: Planning Your Business

    In the first section, Planning Your Business, you will learn how to find your customers, how to create a value proposition (a product that customers want) and how to build a business model around it. You will also learn how to use your startup to test your business model quickly and cheaply, and how to make necessary changes.

  • Section 2: FUNDING Your Business

    In the second section, Funding Your Business, you’ll learn how to test your startup like an investor. You’ll also better understand how venture capital works.

  • Section 3: PRESENTING Your Business

    In the third section, Presenting Your Business, you’ll learn how to present your startup to investors and customers.

  • Resources

    Finally, the Resources section at the end contains a glossary and reading list to help you on your journey from an idea to a profitable business.

  • Primer Demo Day

1.4 Types of business models

1.4 Types of business models


Now that you know what a blank Business Model Canvas looks like, it’s time to see some sample ones before you fill out your own. The first example canvas is a general one for SaaS (software as a service) companies, while the remaining business models are for companies you’ve probably heard of, including startups as well as established businesses.


We present 4 different business models here, but many more exist, and even more have yet to be created.


Don’t be afraid to experiment with your business model. Just because one business model works for a similar company does not mean it will work for yours. You may end up creating one that will work even better.